Boris Grinkot

Boris worked with Fortune 500 and nonprofit companies and led primary research projects on consumer behavior online during his tenure at MarkŠµtingExpŠµriments, a digital-marketing consultancy where he also taught customer-acquisition methods to thousands of marketers. By 2011, Boris has expanded his measurement and experimentation focus to product development, adding to his MBA studies in the field with new research and eventually firsthand startup experience. Since then, he has mentored hundreds of entrepreneurs and corporate product developers on Lean Startup and customer development. Boris has been a guest presenter at the University of Florida, Princeton University and NYU in addition to Fordham.