Elective Courses

 

Each semester, entrepreneurship electives change to reflect the rapidly shifting state of the industry — and to prepare students with exactly what they need to know in our present time. Examples include:

 

LaunchLab: Startup 101 – MGBU 3232 (3 credits)
In this hands-on course, students work as a team to launch and run a brand-new startup — all within the space of a single semester. They learn how to assess their target market, deliver a high-quality product, coordinate staffing, gather consumer feedback, and refine their offerings accordingly for maximum success. This course is taught by faculty with real-world experience in starting and growing a consumer-focused business.

Intro to Tech-Based Ventures - MGBU 3229 (1.5 credits)
This course introduces students to innovative technology tools, software and hardware and examines how entrepreneurs can integrate them into new business ventures. A particularly important topic is how to maximize the power of the Internet. Course discussions will explore a variety of tech-based business opportunities.

Social Media for Startups - MGBU 3231 (1.5 credits)
Today’s college students know social media, sure — but do they know how to harness it for business purposes? In this course, students will become fluent in various forms of social media and social networking outlets, with a specific eye toward how to employ them when launching a business. Students will analyze the opportunities and pitfalls presented by channels such as Linkedin, Facebook and Twitter, and they will discover and evaluate actual companies’ integration of social media into their business models and promotional strategies. This hands-on course requires students to build their own professional networks, create blogs and related web pages, and actively engage with social media and networking platforms. Students pursuing any major are welcome, and a technology background is not required.

Small Business Finance - FNBU 4449 (3 credits)
This course is a crucial gateway to entrepreneurship and enterprise management, as an entrepreneur’s level of command of small business finance can allow a venture to grow and succeed, or to stumble and fall. The course takes students from the startup phase through to the crossover point of revenue, profitability, structure and management.

Venture Capital - FNBU 4456 (3 credits)
This course introduces the cyclical venture-capital process and examines it from the view point of entrepreneurs, venture capitalists and investors. Topics include raising venture capital, structuring venture capital partnerships, and key issues in evaluating stage companies, including exit alternatives, intellectual property and patent issues.

Sustainable Business Foundations - MGBU 3430 (3 credits)
This interdisciplinary foundation course for the new sustainable business minor covers the economic and management principles necessary to create and manage businesses that operate on the “triple bottom line”: people, planet and profit. This course asks: How can businesses remain viable for the long term while also helping to reduce social injustice, global poverty and environmental degradation? Students will explore the challenges of running such a business today, critique that approach in contrast with traditional business, and eventually develop a proposal for a sustainable venture. Expert guest speakers and detailed case studies give students deeper insight into the problems and opportunities of sustainable management.

Social Entrepreneurship - MGBU 3446 (3 credits)
This course explores how to create social value through the principles of entrepreneurship. Social entrepreneurship is a rapidly developing movement that is blurring the boundaries between government, business and the NGO sector. Social entrepreneurs look for what is not working in society — problems related to poverty, health and climate change, for example — and launch business designed to contribute to a solution. Their work can change the system by persuading societies to move beyond traditional patterns of thinking. This class studies examples of successful social entrepreneurs, such as 2006 Nobel laureate Mohammad Yunus; analyzes factors that promote positive social change; and culminates in the chance to write a plan for a socially entrepreneurial endeavor.

Entrepreneurship & Fair Trade - MGBU 4004 (3 credits)
This course focuses on the entrepreneurial response to economic injustice, as expressed in the Fair Trade movement. It will explore the category of businesses that are founded by entrepreneurs to alleviate poverty, focusing on enteprises in India that might pursue Fair Trade certification. Students will take the course in parallel with a group of business school students in India, sharing a common syllabus of readings. Course participants will travel to India during spring break to meet with their Indian peers and visit businesses.

Fair Trade and Microfinance - MGBU 4001 (3 credits)
This course blends academic learning with Fair Trade’s capacity to take action against economic injustice in solidarity with the poor. Students in this course run an actual Fair Trade business, Amani, from the Rose Hill campus. They and the instructor will work in partnership with a team of business school students in India to locate new Fair Trade businesses in that country, and will travel to visit those businesses during spring break.