Lisa Bodell is the founder and CEO of futurethink, an internationally recognized innovation research and training firm that helps businesses embrace change and become world-class innovators.
Ms. Bodell founded futurethink on the premise that everyone has the power to innovate — they just need the knowledge and tools to know how. She has spent years working with hundreds of leading innovators to create the largest catalog of innovation research and tools in the world, and the most in-depth training curricula on innovation anywhere. Clients such as 3M, GE and Johnson & Johnson look to futurethink to develop new thinking styles and generate innovative ideas. The company’s cutting-edge courses were featured as the winner of the 2011 Chief Learning Officer Gold Award for Excellence in Content.
Ms. Bodell is globally recognized as a leader and pioneer in the field of futuring and innovation, bringing clarity to an otherwise complicated topic. She created the widely adopted SIPC Innovation Framework (strategy, ideas, process, climate), which has helped innovators around the world easily embrace innovation by providing a clear method that breaks innovation down into manageable parts.
She is a seasoned futurist, teacher and entrepreneur who has built three successful businesses. She began her career at Leo Burnett in Chicago, where she developed an appetite for marrying strategically driven ideas with forward-thinking themes. She went on to start her own strategic planning firm, Strategic InSites, and the marketing and branding firm Harvest Partners, before focusing solely on the innovation space with futurethink, her latest venture.
In addition to overseeing futurethink and lecturing, Ms. Bodell serves on the boards of the Institute of Direct Marketing in London, The Women’s Congress, the Association of Professional Futurists and the prestigious Institute for Triple Helix Innovation, the only innovation initiative of its kind within the U.S. government. She is a finalist judge for the annual Idea Crossing Innovation Challenge, as well as for the Fashion Institute of Technology’s innovation challenge, which futurethink co-created. She has taught marketing and creativity at American University and is on the faculty of the American Management Association.
A respected thought leader on innovation topics, Ms. Bodell has appeared on Fox News and CNN and in publications such as Fast Company, Crain’s, Business Week, The New York Times, WIRED, Investor’s Business Daily, Harvard Business Review and The Futurist. She is also the author of Kill the Company: End the Status Quo, Start an Innovation Revolution, published in May 2012.
Ms. Bodell earned her business degree from the University of Michigan with an emphasis in business administration and marketing.