A graduate of Rider College and Brooklyn Law School, Norm Brodsky began his professional career as a lawyer. However, he quickly realized that he was more fit to be a business owner. His first entrepreneurial endeavor was Perfect Courier, a messenger service and trucking company in Brooklyn, New York. Norm took this business from zero to $120 million in eight years, and then back to almost nothing in eight months. It was a combination of the rise of fax machines, the 1987 market crash, and a few overly aggressive moves that brought the company to Chapter 11.
Soon after, Norm began looking for other opportunities. A phone call from a customer asking about box storage prompted him to call storage facilities in the area. Recognizing that others were charging too much and that the potential market was great, Norm began CitiStorage with the profits from his trucking company. As discussed in the book Small Giants, he vowed to focus on making CitiStorage “great instead of big.” CitiStorage now holds more than 3 million boxes in two enormous warehouses in Brooklyn.
In December 1995, Norm began sharing his advice in a column called Street Smarts in Inc. Magazine. The column is co-authored with Inc. editor-at-large Bo Burlingham.